Problems that sit at the intersection of people and complexity — whether that's untangling a clunky user flow or designing something from the ground up. I'm drawn to projects where the stakes are real: tools people rely on daily, experiences that reduce friction at stressful moments, and products that have to work beautifully and make business sense.

Collaboratively, and I mean that genuinely. I believe the best design happens in the room with stakeholders, developers, and real users — not in isolation. I run workshops, ask uncomfortable questions early, and bring people along for the ride so that by the time we reach a solution, everyone's bought in and nothing comes as a surprise.

If you need someone who treats design as a balance — between user needs and business goals, between beautiful and functional, between moving fast and getting it right — then yes. I'm not precious about my work, I thrive under constraints, and I care just as much about whether something works as whether it looks great. If you want a designer who shows up, listens, and delivers with intention, we'll get along just fine.

AI is embedded in how I work — from sharpening copy to transforming scattered thoughts into clear requirements and polished presentations. Think of it as a coworker that handles the heavy lifting on output, so I can stay focused on the thinking, the strategy, and the craft. It accelerates my velocity without replacing my judgment. The ideas, the decisions, the design thinking — that's still all me.